What a Wisconsin Dive Bar Influencer Taught Me About Small Business
Last year, I interviewed Jared from Wisco Dive Bars, expecting beer tips and wild stories. I got both, plus a powerful reminder of why small businesses like dive bars matter so much in Wisconsin.
Jared isn’t just posting videos; he’s a one-man entrepreneur, content creator, and storyteller. Since launching in 2022, he’s visited over 1,100 dive bars statewide, all while working full-time and raising his daughter. With only his phone and genuine passion, he built Wisco Dive Bars into a brand that preserves these community anchors from Plymouth to every corner of the state.
His simple motivation? “These places are majestic and such a vital piece of Wisconsin history. I just wanted to promote them to keep them around.”
Jared’s content goes beyond neon signs and cheap drinks. He captures the heart: family owners passing down the bar, bartenders with decades behind the rail, locals celebrating life’s highs and lows in the same booths. He walks in like a neighbor, not a critic, and that authenticity shines through every post.
It shatters the myth that small towns are “nowhere.” They’re everywhere, full of people who show up for each other. Jared’s work highlights the same grit I see in small business owners across the Midwest (and from my Washington days too). These spots aren’t just bars; they’re vital hubs of connection and resilience.
His story inspires me as an entrepreneur and reinforces why we need to support local places.
Catch the full episode funny, heartfelt, and pure Wisco:
🎧 Listen here: Wisco Dive Bars Episode
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