#10. The Old Town Road with Joe Sanders Part 2 #PillowfistForTheWorld
In part 2 of our exclusive interview with Joe Sanders from Old Town Brewing, we learn about the vision of the Old Town Brand, including the evolution of their labeling and the role of video in their marketing strategy. Joe recalls Old Town’s trademark fight with the City of Portland to keep their “Stag” logo. We also discuss the current state beer industry and Joe gives us his take on big beer consolidation.
Angie’s Mystery Beer: Silver City Brewing – Seattle, WA Ripe ‘N Juicy, Double IPA, 8% ABV, 75 IBU
“Like cutting into a fresh cantaloupe… if it were filled with a metric sh*t-ton of ripe, fragrant hops soaked in pineapple juice. Ripe ‘N Juicy gains its signature dense, hazy body from the reaction of a specialized yeast strain with a hearty dose of flaked wheat. A massive canvas for a brilliantly fruity hop experience.” HOPS: Citra, Amarillo, Azacca MALTS: Pilsner Malt, Flaked Wheat
