Business Over Beer Episode 65 with Michael Pan, Founder of Pan’s Mushroom Jerky
On this episode of Business Over Beer, Michael Pan, founder of Pan’s Mushroom Jerky, joins us fresh of his appearance on ABC’s Shark Tank TV show. A former engineer for Motorola, and the product guy for a tech start up, Michael dipped his toe into different types of entrepreneurship before going all in on Pan’s Mushroom Jerky in 2018.
During a trip to Malaysia to connect with his roots, Michael’s cousin served him a mushroom snack that he had been making for friends, family and selling locally. After that trip, feeling blown away by the product, and now having this family story that he felt connected to, combined with a feeling of wanting to do something new professionally, Michael knew he wanted to get mushroom jerky out to the rest of the world.
How does it taste? Well, we pair three Pan’s Mushroom Jerky flavors with different types of craft beer.
As we’ve been doing Thirsty Thursday with The BOB for the past few months, I’ve been so shocked by how welcoming every place we’ve been made us feel. And I’m happy to report that this weeks Spotlight at Barlows Brewery in Vancouver, WA was no exception.
Welcome back to Business Over Beer, the premier small business podcast and the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters. In part 2 of our interview with Reland Logan, Founder of Gray Digital Marketing, we discuss the importance of being genuine and the role authenticity plays in marketing. Specifically, we get into the real ways business owners can be more genuine about serving BIPOC Communities.
We also discuss her soon to be released podcast called Our Diverse Pineapple Tribe, that tackles the question of how to properly market to marginalized communities. It will feature everyday people sharing stories of when they have been marketed to well, when they haven’t, and why it hurts, why there’s pain there, ultimately trying to help marketers improve moving forward. Go follow her on Social Media right now, you will not want to miss it.
“Wherever there’s a fight so hungry people can eat, I’ll be there”…..holding some of the best craft beer in downtown Camas.
Which happens to be exactly where this week’s Thirsty Thursday Spotlight is located. (They also have a place in Portland.) The evening was chilly and a bit drizzly, but spirits were high, because Jonathan Kaylor, Jason Knoppp and I finally got to a place that’s been at the top of our “must go to” lists: Grains of Wrath
The atmosphere was alive with the patrons enjoying beverages, food and conversations.
On this episode of Business Over Beer, we welcome Reland Logan, Owner of Gray Digital Marketing, to the program. The self proclaimed “most competitive human on planet Earth”, Rae launched her own agency after being laid off due to the COVID-19 Pandemic. Rae is using her experience in sales, digital marketing and retail merchandising, to help business owners take the time suck out of social media and turn it into money maker.
In addition, Rae launched a course for businesses who want to take on digital marketing themselves and is also developing a new podcast tackling why marketing fails to be inclusive of BIPOC communities.
Now that the Holidays are over and the new year is in full swing, it was time to get back to what Thirsty Thursday is all about, spending time with friends, drinking local beer, eating local food all while solving the world’s problems. What better place to start the year off than with a Vancouver Beer institution, Loowit Brewing.