Business Over Beer Episode 67 with Jake Kaempf, Founder & CEO of The Everyday Company
This week on the Business Over Beer podcast, we welcome Jake Kaempf, Founder and CEO of The Everyday Company.
In Part 1 of this interview, we learn that Jake was very entrepreneurial and obsessed with brand even from a young age. He shares with us his philosophy and approach to branding, specifically, that brand lives at the intersection of operation, finance, and demand creation. And while design is an important aspect of branding, his agency differentiates itself by bringing a more tangible and measurable approach to branding.
At the time of this recording, Jake was still running the agency he founded called Amprsnd, a Brand Development Agency specializing in insight, strategy, and implementation of brands. And, as you will learn in part 2 of the interview, they have since gone through a merger and have created The Everyday Company. Stay tuned for that.