Welcome back to Business Over Beer, the premier small business podcast and the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters. In part 2 of our interview with Reland Logan, Founder of Gray Digital Marketing, we discuss the importance of being genuine and the role authenticity plays in marketing. Specifically, we get into the real ways business owners can be more genuine about serving BIPOC Communities.
We also discuss her soon to be released podcast called Our Diverse Pineapple Tribe, that tackles the question of how to properly market to marginalized communities. It will feature everyday people sharing stories of when they have been marketed to well, when they haven’t, and why it hurts, why there’s pain there, ultimately trying to help marketers improve moving forward. Go follow her on Social Media right now, you will not want to miss it.
“Wherever there’s a fight so hungry people can eat, I’ll be there”…..holding some of the best craft beer in downtown Camas.
Which happens to be exactly where this week’s Thirsty Thursday Spotlight is located. (They also have a place in Portland.) The evening was chilly and a bit drizzly, but spirits were high, because Jonathan Kaylor, Jason Knoppp and I finally got to a place that’s been at the top of our “must go to” lists: Grains of Wrath
The atmosphere was alive with the patrons enjoying beverages, food and conversations.
On this episode of Business Over Beer, we welcome Reland Logan, Owner of Gray Digital Marketing, to the program. The self proclaimed “most competitive human on planet Earth”, Rae launched her own agency after being laid off due to the COVID-19 Pandemic. Rae is using her experience in sales, digital marketing and retail merchandising, to help business owners take the time suck out of social media and turn it into money maker.
In addition, Rae launched a course for businesses who want to take on digital marketing themselves and is also developing a new podcast tackling why marketing fails to be inclusive of BIPOC communities.
Now that the Holidays are over and the new year is in full swing, it was time to get back to what Thirsty Thursday is all about, spending time with friends, drinking local beer, eating local food all while solving the world’s problems. What better place to start the year off than with a Vancouver Beer institution, Loowit Brewing.
Welcome to Business Over Beer, the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters. On this episode, we are back with Part 2 of our interview with Daniel Jahn, Owner of Maximum Sports Conditioning. Right off the bat, we finally get to meet Sheila the Ball Python. Also, we talk with Daniel about the impact that the COVID-19 Pandemic is having on his business, on the athletes he coaches, and in the community. At the heart of everything he does is sustainability. In life and in business, he doesn’t let his highs get too high or his lows too low, which helps him stay prepared for whatever life throws his way.