Business Over Beer #106 | Passages To Success Series with Charles Swatzell & Dave Barcos
Welcome to the first episode in our Passages To Success series, recorded live at our recent Sales and Marketing Seminar in January 2022, featuring Charles Swatzell, Formos CEO and Dave Barcos, Formos Director of Business Development.
Formos, the self proclaimed “Best Kept Secret in Vancouver”, is an enterprise software development company headquartered in Vancouver, WA with global offices in Vietnam and Ecuador, and a newly opened a new US office in Nashville, TN.
In this episode, Charles shares with us lessons he learned from his acting days and how doing a character study on those you want to do business with will help you understand their motivation and help you earn the right to sell to them. People buy things for their reasons, not yours.
You will also get a real explanation of what Business Development is versus Sales along with some tangible takeaways on hustle, tenacity and telling your story, which will help you be a better business owner.
In the end, running a successful business means showing up day after day, putting in the work and practicing with intention to get better at the different aspects of your business.