#39. Stuff we all get with Promotional Products Strategist Jaime Young #Generosity
This week on the second biggest podcast in the Pacific Northwest behind only the Sasquatch Hunters, we welcome Jamie Young of Jamie Young Swag & Strategy. Jamie built a huge book of business as Sales Director for the Portland Womens Expo and struck out on her own as a promotional products broker. But Jamie is more than just a reseller of pens and notepads, she serves her community by offering full fledged marketing strategy and developing campaigns with her clients, ensuring they are getting the right promotional materials to fit their business and delivering ROI.
In this episode:
Getting to small business ownership wasn’t planned, it was an accident, more so an evolution.
Gain competitive advantage by stepping into the fear
Have confidence that what you offer has value for your potential client
The simple, but not easy, sales philosophy is understanding that it’s just two people talking. When you come across desperate or commission hungry, clients will quickly sniff that out.
Success comes from understanding what’s the opportunity (leads or clients?), what’s your engagement plan, and what’s your follow up process (where you convert lead to sale).
Networking is a great way have business brought to you and have others raise their hand for you.
There is tremendous power in joining communities together – it’s not a competition, rather an ecosystem where there enough for everyone.
Guest Beer: Deschutes Brewery – Bend, OR Fresh Squeezed IPA, 6.4% ABV, 60 IBU
“A juicy citrus and grapefruit flavor profile. As if fresh Citra and Mosaic hops were squeezed straight into the bottle.”