#64. | Reland Logan, Part 2 | Founder of Gray Digital Marketing | Genuine Competitive Advantage | #ByeByeSasquatch
Welcome back to Business Over Beer, the premier small business podcast and the second biggest podcast in the Pacific Northwest behind only The Sasquatch Hunters. In part 2 of our interview with Reland Logan, Founder of Gray Digital Marketing, we discuss the importance of being genuine and the role authenticity plays in marketing. Specifically, we get into the real ways business owners can be more genuine about serving BIPOC Communities.
We also discuss her soon to be released podcast called Our Diverse Pineapple Tribe, that tackles the question of how to properly market to marginalized communities. It will feature everyday people sharing stories of when they have been marketed to well, when they haven’t, and why it hurts, why there’s pain there, ultimately trying to help marketers improve moving forward. Go follow her on Social Media right now, you will not want to miss it.
In this episode:
With the rise of social media, we can see whether brands are curated or if they are being their authentic self.
As a business owner, your values and who you are have to be your foundation. If you don’t infuse your authentic self, you’ll just end up being something you’re not, greatly hindering your potential for success.
If you want to be genuinely authentic in progressing marginalized communities, you have to actually get to know them; you need to become friends with the people in those communities.
When you don’t have friends of color, you won’t understand, nor will you be corrected, when you do something wrong.
Reading a book or putting a black square on your social media profile does not make you an ally; You MUST invite people who are different than you into your spaces.
Business Leaders must focus not only on hiring BIPOC employees, but also need to donate their time and money, giving back to communities that are underrepresented.
Do what it takes to get to know the people in these communities, not only for them, but just as importantly, for you. You can’t promote something you don’t understand.
Marketing personas are archaic, you can’t market to one person, instead, market to a mindset in order to reach a more diverse audience.
In her course, she helps with strategy, writing for social, optimizing your bio so that it is searchable and attracts your key audience, and how to pull people off social and sell to them long term.