After a very spirited Angie’s Mystery Beer segment, in which Ben’s lovely wife Angela, once again pulled some next level psychic voodoo with her beer selection, we discuss the lonely road of Entrepreneurship, the psychology of Small Business Owners, and how Cathy has built a culture around caring and companionship for her clients. At the heart of her business, she is helping small business owners unwind many of the misconceptions about what entrepreneurship traditionally has been, resulting in a happier and healthier life for the small business owner, and a healthier, more profitable business.
How to Make the Lonely Road of Entrepreneurship Less Lonely
For many of us, we were taught from an early age, that working longer was the same as working harder. This is a misconception, that in today’s culture, we need to unwind in order to help the mental health and wellness for, not only entrepreneurs and small business owners, but for our broader workforce.
Many entrepreneurs, specifically solopreneurs, have a mindset around their work that “if I CAN do, I should do it”, and “what would it say about me as business owner if I gave up these tasks.” There’s an inherent fear that letting go of certain things means it’s not theirs anymore.
But that doesn’t have to be the case. Any small business owner doesn’t have to prove that they can do data entry. They do not have to justify giving up tasks that they are not good at or that they simply don’t want to do.
The road of entrepreneurship can be lonely enough without trying to convince yourself that if you aren’t working 18 hour days, that somehow you are less than. The Covid-19 pandemic allowed small business owners to step back and take a break that allowed them to see what was truly important in life.
In this new remote workplace culture and the gig economy, and getting support from services like Virtual Cathy, a business owner’s life can look much different. A business can still grow without the business owner having to work 24/7, allowing them to be better wives, husbands, mothers and fathers…and better business owners.
This craft beer is “made with Simcoe hops and double dry hopped with Amarillo, Citra, and Mosaic hops. Notes of passion fruit, melon, peach, and blueberry. It’s full bodied, pale in color, and super juicy.”