In part 2 of our exclusive interview with Joe Sanders from Old Town Brewing, we learn about the vision of the Old Town Brand, including the evolution of their labeling and the role of video in their marketing strategy. Joe recalls Old Town’s trademark fight with the City of Portland to keep their “Stag” logo. We also discuss the current state beer industry and Joe gives us his take on big beer consolidation.
Angie’s Mystery Beer: Silver City Brewing – Seattle, WA Ripe ‘N Juicy, Double IPA, 8% ABV, 75 IBU
“Like cutting into a fresh cantaloupe… if it were filled with a metric sh*t-ton of ripe, fragrant hops soaked in pineapple juice. Ripe ‘N Juicy gains its signature dense, hazy body from the reaction of a specialized yeast strain with a hearty dose of flaked wheat. A massive canvas for a brilliantly fruity hop experience.” HOPS: Citra, Amarillo, Azacca MALTS: Pilsner Malt, Flaked Wheat
Joe Sanders, Director of Sales for Old Town Brewing in Portland, OR stops by the podcast. In part one of this 2 part interview exclusive, Joe shares with us his journey that started in his hometown of Nashville TN, going to Boulder, CO to play football for the University of Colorado and ultimately finding a home in Portland at Old Town. As with any great success story, there are plenty of ups and downs along the way and life lessons that we can all relate to.
Guest Beer: Old Town Brewing – Portland, OR Pillowfist, Hazy IPA, 6.8% ABV, 68 IBU
“This NE style IPA is packed full of luscious hoppy goodness, paired with a mouthwateringly juicy character. With over 4 POUNDS of hops per barrel, it delivers an incredibly complex and aromatic brew. Pillowfist is unfiltered, unprocessed, and unapologetic offering waves of tropical flavors followed by a gentle hop bitterness.”
Rhiana Cameron of Country Financial is our guest this week. Despite Rhiana’s love of good beer, we found out that she suffers from Degenerative Palate Syndrome – #DPS – which causes her to prefer and enjoy Miller Lite as her go to. She is also a dedicated financial professional, her agency specializes in financial planning and insurance for people of all ages and income levels.
Guest Beer: Miller Brewing Company – Milwaukee, WI Miller Lite, A Fine Pilsner Beer, 4.2% ABV
“Miller Lite is the original light beer. Introduced in 1975, Miller Lite was brewed to be a great tasting beer that just happened to be light, not some lesser version of a full-calorie beer. The Miller Lite recipe uses a unique blend of choice Saaz and Pacific Northwest hops and a significant amount of caramel malt. In addition, we are still proud to use the same strain of brewer’s yeast that Frederick Miller brought with him from Germany in the 1850’s.”
Angie’s Mystery Beer: Rogue – Newport, OR 8 Hop IPA, 8.88% ABV, 80 IBU
“In a bold collaboration with Mother Nature, we grow our own varieties of aroma hops at Rogue Farms in Independence, Ore. We also string, stake, train, test, trim, separate, sort, kiln and cool them. Brewmaster John Maier meticulously selected and blended 8 varieties of our aroma hops to create the brash and burly flavors of our 8 Hop IPA, the boss of our IPA family.”
Today on Business Over Beer, we welcome long time brewer, professional wrestling promoter and stay at home dad Sam Simms to the show. Sam was nice enough to bring 4 beers that he personally brewed for us to try, so today’s program will exclusively feature guest beers.
On this episode of Business Over Beer, bookkeeper Bradford Batten stops by the podcast this week to discuss his passions, which includes a rugby history lesson and advice on overcoming the fear of public speaking.