Content creator Chris Erickson saddles up to The BOB Happy Hour bar to discuss impacts of COVID-19 on the Entertainment Industry as introduce us to his new business venture.
What you’ll learn:
- Viral content is not the norm, consistency of content and brand message will provide ROI on your marketing dollars over the long term.
- Get your business agreements signed before doing any work to protect yourself and your business from being taken advantage of.
- The monetization paradox for online content: The audience for online content is massive right now but marketing dollars are drying up so advertisers don’t have the money to spend to reach it.
- Best content to create right now is to pull out your phone and Go Live from your business page; it can be the fastest way to build your audience.
What we’re drinking:
Claim 52 Brewing – Eugene, OR
Private Eyes, Hazy IPA, 6.8% ABV
“Brewed with malted and flaked oats. Hopped exclusively with Citra.”
Georgetown Brewing Company – Seattle, WA
Bodhizafa, IPA, 6.9% ABV
“This IPA gets its light silky texture from rolled oats. The flavor and aroma both express mandarin and citrus all around. Over five pounds of hops per barrel makes this IPA truly Bodhilicious. Gold medal winner in the American Style IPA category at the Great American Beer Festival in 2016!”
Angry Orchard Hard Cider – Walden, NY
Green Apple, 5% ABV
“Bright, fresh apple aroma, with notes of honeydew melon and kiwi. This cider is slightly tart with balanced sweetness, reminiscent of a fresh green apple.”
Ghost Runners Brewery and Kitchen – Vancouver, WA
Running Up Pils, Pilsner, 5% ABV, 28 IBU
“Inspired by tradition, this German-style Pilsner is crafted with a mult-step infusion mash with old world pilsen malt. We then lager ferment over three different temperatures until the flavor profile is just right. This light German Lager is packed full of flavor and is perfect accompaniment to the spring and summer. Cheers, and happy lawn mowing!”
Just Another Chris
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