The BOB Happy Hour goes global when Copywriter – Marketing Coach – Teacher – Speaker, Rachel Kurzyp, joins us at the virtual bar from Melbourne Australia to discuss business and marketing strategies, especially during this time of uncertainty with COVID-19.
A few things you’ll learn:
- Ask yourself simple questions: Why do I exist? What are my clients struggling with? Has that changed since corona virus? What can I do to serve my clients?
- But give simple answers – now is not the time for extreme strategy, focus on service and good intentions for your key personas.
- It’s basic marketing that customers go to companies they know, like and trust, that is true now more than ever; customers need things that they can count on, they do not have much of an appetite to try a bunch of new things.
- During this time of COVID-19, part of The Attention Economy is trying to tap into shame, guilt or fear and hold your attention there; Focus your approach instead coming from a place of empowerment for healthier and positive outcomes.
Small Business Highlight:
Loowit Brewing Company
507 Columbia St.
Vancouver, WA 98660
Pub Hours: Monday – Saturday 4pm – 8pm, closed Sundays
Food and beer available for carry out and for delivery through Postmates
What we’re drinking:
Loowit Brewing Company – Vancouver, WA
Siuoxon Kolsch, 4.9% ABV, 20 IBU
“Very crisp and clean German-style Kölsch made with Hallertau Blanc, Crystal and Sterling hops. This beer is named after the beautiful Siouxon Roadless Area and Siouxon Creek in the Gifford Pinchot National Forest.”
Fort George Brewing – Astoria, OR in collaboration with Grains of Wrath – Camas, WA
Fanzine IPA, 6.7% ABV
“A piney bitterness backs up the heavy hop additions, with grapefruit and other citrus notes. Mild sweetness from the malt bill lingers with a taste of orange juice.”
Ghost Runners Brewery and Kitchen – Vancouver, WA
Running Up Pils, Pilsner, 5% ABV, 28 IBU
“Inspired by tradition, this German-style Pilsner is crafted with a mult-step infusion mash with old world pilsen malt. We then lager ferment over three different temperatures until the flavor profile is just right. This light German Lager is packed full of flavor and is perfect accompaniment to the spring and summer. Cheers, and happy lawn mowing!”
Australian Vocab Lesson:
Sculling – Chugging
Knuckle Down – Buckle Down; Bear Down
Sole Trader – Sole Proprietor
The Chemist – Pharmacy, Drug Store, Pharmacist
Mum – Mom
Dodgy – Nasty, Offensive, Shoddy, Second Rate
Online Productivity Training from Rachel
Free Content Creation Guide from Rachel
They’ve Gone to Plaid
The Attention Economy
Fish & Chips: Australian vs. New Zealand Accent