In our second virtual happy hour, Business Over Beer welcomes Michael Perozzo of Zzepelin Marketing. Michael’s agency works closely with local breweries and tap houses and has seen first hand the impact the current situation is having on the great local businesses.
In this episode you will learn:
- Support local charities who in part rely on proceeds from events that have been cancelled.
- Survival in highly competitive industries requires businesses to adapt to change under normal conditions. Now more than ever it is critical for companies to never rest on your laurels and for the beer industry, you must look fresh as well as taste fresh.
- It can be healthy for businesses within the same industry to engage in friendly competition, specifically for breweries in SW Washington, we see that they challenge each others creativity and supporting each other is good for all businesses and the community.
- Showing IS making a difference for these small businesses.
Local Business Highlight:
Ghost Runners Brewery and Kitchen
4216 NE Minnehaha St., #108
Vancouver, WA 98661
Beer and Food available for carry out – Walk in, call ahead, order online
Hours: 11:30am – 7:00pm
Current Special: 10% off all 4 packs, OK to mix and match
What we’re drinking:
Ghost Runners Brewery – Vancouver, WA
Chasing Fluffly Pink Unicorns, Raspberry Gose, 4.8% ABV, 15 IBU
“Delightful and refreshing, this unique raspberry Gose style ale is full of powder plush fluffiness. Brewed with rosehips, corriander, pink peppercorns, a 4-blend lactobacillus, sea salt, and dry-hopped with 3lbs of hibiscuss gives CFPU an amazing light fruit and tart flavor. We promise, no unicorns were harmed in the making of this beer. We harness their magic humanely.”
Brothers Cascadia Brewing – Vancouver, WA
Helles Lager, 4.5% ABV
“A traditional light lager hailing from Munich Germany, we were inspired to tackle this particularly complex beer. From the highest quality ingredients to the extended lagering time, we made every effort to create a crushable lager that is as exciting as it is drinkable”
Deschuttes Brewery – Bend, OR
Fresh Squeezed IPA, 6.4% ABV, 60 IBU
“A juicy citrus and grapefruit flavor profile. As if fresh Citra and Mosaic hops were squeezed straight into the bottle.”
Modern Times Beer – San Diego, CA
Mythic Worlds, Hazy IPA, 7.5% ABV, 50 IBU
“Brewed with mountainous heaps of Galaxy, Motueka, Mosaic, and Sultana hops, this staggeringly delicious IPA sports big, beautiful notes of peach, passionfruit, and tropical radness over a backbone of ripe citrus. It’s a jaw-dropping spectacle of liquid wizardry that ensorcels the tastebuds and warms even the darkest corners of the soul.”
Final Draft Taphouse
54 40 Brewing
Ben’s Bottle Shop
Mount St. Helens Institute
Second Chance Companions
The National Coalition Against Violence & Exploitation (NWCAVE)