#87. | Lou Alexander, Part 2 | The One Thing No One Will Tell You About Authenticity

Lou Alexander Authentic Impact Big A88 Jogger Business Over Beer Episode 87 Guest

Business Over Beer Episode #87. with Lou Alexander, Part 2

Returning for Part 2 of his interview on the Business Over Beer Podcast is Lou Alexander, Motivational Speaker and Founder of Big A88 Jogger apparel.

In this episode, we learn how Lou used his football experience to approach his Sales process. Also, we learn what launched him into the world of professional speaking, and more about his mission of helping people reach their full potential.

Lou truly is working to make the world a better place by bringing his community together, through social media, through his Big A88 Jogger run club and, by spreading a message of how to find happiness no matter your circumstances.



The One Thing No One Will Tell You About Authenticity

The word "authenticity" gets thrown around a lot these days, especially in the marketing world. We hear that brands cannot be successful unless they are being "authentic". And when Motivational Speaker and the Founder of Big A88 Jogger, Lou Alexander, joined us on The Business Over Beer podcast recently, he, too, said that authenticity is the key to making a positive impact on those around you.

You might think that authenticity is simply being yourself, and what could be easier than just being you. But, the one thing no one will ever tell you is that finding your true authentic self, and for small business owners, establishing an authentic brand, is not easy.


Be Fearless

The truth is, being authentic is really hard. You have to decide how you want to show up in the world, and you have to work at it every day. When we were children, we approached the world without fear, no understanding of consequences, just absorbing the world around us, and learning though our experiences.

But somewhere along the line, we lose those child-like instincts, and life tells us that we are supposed to act a certain way because of the color of our skin, the house we live in, the car we drive, or the level of education we've received. Society provides labels for everything and everyone around us and are assigned according to what we see.

Labels prevent authenticity.

And, the funny thing is, we pay extra for certain labels because we believe in what that label represents, but we lose ourselves in the process. The label restricts and constrains us from being our true self. We stop learning, we stop experiencing the world around us as if we were a child doing it for the first time. Instead, we make assumptions, and allow others to influence how we think and what we know.


Authenticity Lies in Your Energy

Close your eyes. How do you feel?

Are you happy or unhappy?

Are you calm or stressed?

What's at the foundation of that feeling, does it come from something in your control or out of your control?

Would you be satisfied if others judged you based on that feeling?

Let's say you feel unhappy. Are you unhappy because you can't get the car you want or because you don't have food on the table? If the cause of your unhappiness, or stress, or insert some other negative emotion here, is something that is in your control, then it's merely a notion you are placing on yourself.

As a result, that's the energy you carry with you. When you close your eyes and focus on how you truly want to show up in the world, the energy you give off to others, without apology, without pretense, is your authentic self. Others may try to label you, but that doesn't matter because those who try to label you no longer serve your ability to be impactful.

And by putting your focus on the energy you give off, you have more awareness of the energy of others, the energy you are looking to receive. You stop looking with your eyes, and start feeling for connection with humanity.

That's authenticity. That's impactful. And it's not easy.



Angie's Mystery Beer:

Barrel Mountain Brewing - Battle Ground, WA

Trail Builder Imperial IPA, 9% ABV, 100 IBU

"Pungent hop aroma with a unique fruitiness. Tropical fruit and citrus zest. Resinous bitterness with a dry, clean mouthfeel."


Episode Links:

Lou Alexander

Big A88 Jogger

Securing the Win

Business Over Beer Patreon